project sitewerk

Product Configurators

Sitewerk the agency for 2D & 3D configurator development

2D and 3D configurators make it possible to meet the individual needs of the customer as well as to simplify a complex variety of products by visualization.


We are Sitewerk. A modern software agency from Switzerland. Our team of enthusiastic software and design specialists conceives and develops custom software with a focus on design and user experience. For our web & mobile apps and product configurators we rely on state-of-the-art technologies and create digital experiences that inspire the user with their simplicity and captivating design.

Learn more about Sitewerk

These companies place their trust in us for product configurators

helion web app
Webagentur Offerten-Rechner
Web Online-Rechner
Webagentur Offerten-Rechner
Web Online-Rechner
Web Online-Rechner
Web Online-Rechner
Web Online-Rechner

Our configurator reference projects

3d auto konfigurator

3D vehicle configurator

Our latest showcase shows how impressively detailed and photorealistic 3D configurators can be. Together with our partner ShapeDiver, our team has conceived, designed and implemented an impressive Lamborghini configurator.

hess lieferwagen-konfigurator

Box body configurator from Hess

The customer selects his vehicle and configures his individual box body in 3D online in 2 minutes. At the same time, the configurator calculates the available payload of the customer's vehicle.


IKEA Offer Calculator for Guided Selling

Offer calculators and lead generators in building technology are no longer a rarity. Well-known companies such as Alpiq or IKEA offer their customers the option of creating offers for solar systems or heating systems online. In this way, they contribute to a better customer journey and lower sales costs thanks to optimized sales processes.

Guided Selling Wizard
Küchen 3D Konfigurator

dish kitchen configurator

With the dish brand, raa cph from Denmark writes a new chapter in the history of the kitchen. With the 3D kitchen configurator from Sitewerk, customers can easily put together their own high-quality dream kitchen.


3D Cabin Configurator

At the Canadian cabin manufacturer Summerwood practically nothing is impossible. Let your imagination run wild and build your dream cabin. In the following video, a small insight into what can be possible with online configurators. Have fun!


What is a product configurator?

Customers can use a product configurator to adapt a product to their often very individual needs. By selecting specific features and options, they can configure a solution that is optimal for them.

Every customer knows his needs and problems. However, they often don't know which product or configuration will best solve their problem. This is exactly where a good product configurator can help. With the help of a wizard (step-by-step assistant), the sometimes very complex configurations of an offer can be broken down to simple questions. In addition, a good configurator prevents any misconfiguration and makes it easier for the customer to make the difficult choice between the countless offers.

Sitewerk is one of the leading agencies for the development of customized online configurators. Contact us and together we will design the optimal configurator solution for your product.

You can see for yourself below how easy and impressive a 3D furniture configurator for sofas can be.


Terrace Configurator

E-commerce and the digitalization of sales processes are no longer unusual in the do-it-yourself and gardening industry. Especially when planning terraces or other wooden structures, an online configurator and quote calculator is an excellent solution.

Use Case - 3D Furniture Configurator

The furniture industry is experiencing a veritable configurator boom. New configurator solutions are springing up almost daily. Some with 3D technology, others more traditional but no less impressive with 2D visualization.
So let's get started. Let's build a configurator together that will inspire your customers!


Reasons why Sitewerk is the optimal provider for configurator software

With Sitewerk you get a complete, executable, digital solution. We advise you during the first steps and the definition of a possible project, work out with you and your customers the requirements the configurator has to meet, implement first design prototypes which are immediately tested at the end customer and implement your configurator solution. Oh and yes, we always work in an agile and iterative way.

Unsere Konfiguratoren bauen wir mit modernsten Technologien. Als Grundlage unserer 3D Konfiguratoren setzen wir auf eine Saas-Plattform von unserem Partner ShapeDiver, die mit Hilfe des Rhinoceros CADs eine extrem performante Visualisierung von 3D Objekten im Browser ermöglicht. Mit der visuellen Skriptsprache Grasshopper 3D können 3D Objekte modelliert und Parameter (z.B. Länge, Tiefe etc.), deren Änderungen Einfluss auf das gesamte Modell haben, definiert werden. Im Gegensatz zu traditionell programmierten 3D Web Lösungen, können die Kosten mit diesem Technologie-Stack stark reduziert werden.

Damit der neue Produktkonfigurator optimal in ihre Systemlandschaft integriert wird, entwickeln wir Schnittstellen zu ihrer bestehenden Software. Von der Integration in ihrem Online Shop, über den Datenaustausch mit dem ERP und dem CRM oder der Schnittstelle zum CAD oder der Produktions-Software ist alles machbar.

CAD file formats

Wir entwickeln alle Konfiguratoren mit Webtechnologien, die auf allen möglichen Endgeräten schön aussehen und gut bedient werden können. Ob als Mobile App für das Smartphone, als Web Applikation für den Browser oder als native Desktop Applikation spielt keine Rolle. Hinzu kommt, dass man mit modernen Webtechnologien, die App nur ein einziges mal für alle Plattformen (Android, iOS, Windows) entwickeln muss. Dies spart sie Geld und Zeit.

More application examples

Augmented Reality

AR & VR Configurators

To make the configured product even more tangible, it can simply be placed in the user's home. This is done using augmented reality or virtual reality technologies, which are now very mature and can be run on all devices.


Product configurator in B2B

Especially for the often very complex and configurable products of the B2B industry, the use of a product configurator is an excellent solution. Where sales staff used to have to make countless complicated configurations by hand, today the customer can configure his product himself within minutes. The built-in rule logic prevents incorrect configurations and makes operation even easier.

B2B Online Shop

The advantages of online configurators

Unique selling proposition in the e-commerce jungle


Selling complex products easily


Customer receives his individual product


Novel customer experience


Relieve sales, reduce costs


Rules prevent Misconfigurations


Measure customer data and generate leads


Impressive 2D & 3D visualization