UX and UI Design for Digital Solutions that Inspire
Agency for Design and User Experience
User Experience and Design for People
The design of a digital solution should be cognitively and emotionally appealing to the user. A good user experience (UX) ensures that a user can intuitively navigate through an app or website and access the desired information.
The user interface (UI) is what the customer sees first and according to which he evaluates the digital product. According to your specifications and with our creativity, we create attractive UI designs. During several iterations and with the help of prototypes, we respond to the users and create websites and apps that people like.
«People ignore design that ignores people.»
Frank Chimero, Designer
User Centered Design - The focus is on people
Right from the start, we focus on future users and put ourselves in the user's perspective. With this user-centered design approach, the structure, content and design correspond to the expectations and needs of the end users. Our UX design department combines design elements, psychology, research techniques and business process requirements to provide the best possible user experience. Therefore, knowledge about the needs, thinking and behavioral patterns of the end users play a central role.
What Should Be Considered in the UX Concept and Interface Design?
Structure and Stability
The design and the entire user experience should be optimized for functionality and comprehensibility. With clearly structured content, the user is guided reliably and intuitively.
Trust and Credibility
A good user experience also improves credibility and strengthens trust in a company. Well-known design elements that the user knows, has learned and uses regularly give him confidence.
The better the digital solution with its UX covers the wishes and needs of the users, the more likely it is that visitors will stay on a website longer and the bounce rate will be reduced at the same time.
Enthusiasm and Loyalty
The user interface design transports image, identity, aesthetics and emotions. This triggers enthusiasm among users and thus strengthens loyalty.
Five Aspects that Influence the User Experience
Offer your users a positive experience Do I like what I see? Am I having fun using it? Can I build trust? Are my expectations met? These are all aspects that more or less consciously contribute to the user experience and influence how well a product works for users and whether they would and want to interact with it again.