Offer configurator for vehicle charging stations
The right charging station offered in just a few seconds
Thanks to the 100% digitalized sales process through the multi-client capable offer configurator from Helion, a subsidiary of AMAG GROUP AG for vehicle charging stations, end customers without specific expertise in e-mobility can create a dynamic online quote for their personal charging station in just a few clicks. Thanks to the configurator, 90% of all inquiries, around 3000 per year, can be processed around 50% faster. This impressive optimization of internal sales processes therefore not only has the potential to decisively advance electromobility in new markets, but has also sustainably optimized internal processes. Find out more about the project below.
«[…] The real added value of our solution is reflected in the considerable time saved by our sales engineering team. The configurator can save up to 30 minutes per quotation. In view of the numerous inquiries we receive every month, this results in an impressive optimization of our internal sales processes […]»
Jonathan Fercher, Project Manager Electromobility Helion
Personalized quote in just a few clicks - fully automated and effortlessly created
Electric vehicles are booming worldwide and, as a result, naturally also in the vehicles sold by AMAG GROUP AG. In order to further exploit this potential and achieve the extremely high climate targets, the company - with its subsidiary Helion Energy AG - is relying on the charging station configurator.
The user-friendly "Wizzard" guides interested parties (leads) through the survey in a step-by-step process, regardless of the end device. Around 3000 offers are processed annually via this configurator solution. This corresponds to around 90% of total annual inquiries. Information on the vehicle brand and type, the parking and building situation and the electronic infrastructure is recorded. These leads reach the configurator via various sources, such as partner companies or other configurator mandates. Around 14 independent clients with brands such as Renault, Nissan and Toyota are currently using this solution for the sales process.
As soon as all the necessary parameters have been entered, the system can suggest or create a desired product with all the details. This reduces the time required to create a quotation by 50%, from 1 hour to 30 minutes per quotation!
To ensure that correct quotes are created, a set of rules in the background controls products and services via a manageable Configure Price Quote (CPQ) solution. Additional product and service information as well as prices are pulled from the ERP system via an interface. This ensures that the data is always maintained in one place - the so-called "single source of truth".
At the end of the process, the customer can configure a personal and precise web indicative price offer (+-15%) for the vehicle charging station without any specialist knowledge or time-consuming research. The level of configuration can be detailed down to the parts list.
Does the configurator only work for e-car charging stations?
No! This charging station configurator for e-vehicles is based on the THEIA e-commerce platform. Many other use cases are conceivable. It collects and qualifies leads via this 3-stage Configure Price Quote (CPQ) solution and is basically product and industry-independent! The wizard in the client of the online calculator can be expanded as required and the product logic can be adapted.
Will this also work for your services & products?
Automated lead generation in combination with marketing automation
In the first phase of the sales process, the charging station configurator acts as an autonomous tool for lead qualification and the generation of indicative offers. This conscious decision is based on the fact that the traditional way of preparing offers in the building technology industry, such as on-site measurements, was costly and time-consuming. These investments were often associated with uncertain results, as potential customers often shied away due to a lack of knowledge about the price.
Thanks to the Building Services Configurator, potential new customers (leads) can now receive an indicative price estimate (+-15%) in a cost-effective and binding manner. If the lead is ready to take the next step, further advice and qualification is provided by telesales managers. Possible challenges such as the age of the building are highlighted for the employee. Only when all questions and parameters have been answered in this phase does the cost-intensive planning and the final binding offer take place.
Throughout the entire sales process, the configurator also provides valuable behavioral data on leads, such as the point at which they left the configurator, to the marketing automation tools. These use targeted measures to accompany potential prospects along their decision-making journey over a period of 3-6 months and continuously supply the configurator with new leads. All leads are transferred to the integrated Hubspot CRM of the THEIA e-commerce platform for further processing.
Perspective of the Helion project manager
"As project manager of the Helion charging station configurator, I am particularly proud that our tool serves as a customized solution for our end customers and internal sales engineers. It offers an efficient and user-friendly way to precisely calculate the costs of a charging infrastructure.
In a collaboration lasting several months, we had the privilege of having Sitewerk as our reliable partner for development and implementation. Thanks to their detail-oriented team, we were able to celebrate a successful launch of our configurator. The entire rollout process went smoothly and without any incidents.
The real added value of our solution can be seen in the considerable time savings for our sales engineering team. The configurator can save up to 30 minutes per quotation. In view of the large number of inquiries we receive every month, this results in an impressive optimization of our internal sales processes.
The Helion configurator not only has the potential to decisively advance electromobility in new markets, but has also sustainably optimized our internal processes. This would not have been possible without the expertise and support of Sitewerk.
Looking to the future, we are full of expectations and look forward to further expanding our successful partnership with Sitewerk."
Innovative business model: the strength of multi-tenant capability as an additional success factor
The multi-tenant system architecture of this configurator solution opens up exciting new business models and monetization opportunities.
With the system's white labeling capability, the same configurator can be presented and used in different corporate identities (CI) or corporate designs (CD). This means that customers do not even notice that they have left the existing application or website. All data, from customer data to product and service regulations, can be managed independently and completely separately by the tenants.
This flexibility makes it possible to license the developed configurator as an independent software product to other partner companies with brands such as Ford, Lexus, Renault or Toyota and many others. This opens up new sales prospects by transforming the company from a pure production company to a software license provider!
Unleash new business models with product configurators
The digital transformation of companies and organizations is developing rapidly and is no longer limited to improving existing business processes and models. Instead, it is advancing in leaps and bounds and opening up new horizons. Read more in the blog post Optimal business model with product configurators
Blog