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Guided Selling – the Digital Purchase Consultation

What is Guided Selling?

Buying online is easy, but making a decision is all the more difficult. Guided Selling helps customers to make the right choice in the jungle of offers. With Guided Selling Solutions, your online trade can do what only specialist shops can otherwise: Intelligent customer advice like from an expert. Online customers not only expect fast shipping and low prices: Above all, digital purchase advice is becoming a decisive quality feature. With intelligent tools, our guided selling software determines specific customer requirements, compares offers and suggests customer-specific purchase options. Stay one step ahead in online sales with our guided selling solutions.

PRIMEO ENERGY
UNIVERSITY OF LUCERNE
Kuratle Jaecker
Dish
Summerwood
Rieder

Clients

The Advantages of Guided Selling for End Customers

Finding the Best Product without Prior Knowledge

Customers usually know what they want, but not how to find it. We integrate guided selling tools into your website and guide end customers to the best products, even without specialist knowledge. Our AI engine analyzes the needs and wishes of your target groups and uses the experience data to create the best possible offer.

Purchase Consultation Made Easy

What used to be reserved for experts is now provided by guided selling software. Intelligent analysis and comparison tools draw on extensive knowledge databases and respond intelligently to the needs of different customer and product segments. Your buyers receive reliable advice around the clock and from the comfort of their own homes.

Compare Offers Automatically

With countless products, customers have a high need for advice, but time is short. Especially in online trading, uncomplicated, automated guided selling solutions for comparing offers are important. Whether 150 or 150,000 products - we ensure that your customers quickly find the ideal solution.

Pleasant User Experience

One advantage in retail is the personal, trust-based customer service. In order to bind customers to your online sale, you not only need efficient solutions, but also a personalized user experience that is fun and inspires trust. Guided Selling not only guides buyers efficiently through a wide range of products, but also makes the buying experience pleasant, clear and goal-oriented.

The advantages of Guided Selling for Companies

Increase Sales

Increase your sales with convincing purchase advice. With guided selling, you guide customers who know what they want to the products they are looking for and lower the inhibition threshold to purchase.

Improving Automation

Efficient automation is important for products and services that require explanation as well as self-explanatory ones. Product comparisons and recommendations must be time-saving and thorough. Our guided selling software uses modern AI tools that create a knowledge base from your catalog and make processes as easy as possible for customers.

Increase the Closing Rate

With reliable advice, you make the customer aware of the optimal product and increase your closing rate. Professional advice from Guided Selling Tools inspires trust and strengthens the willingness to buy recommended offers.

Generate Leads Online

Generate a buying experience with added value through integrated Guided Selling Solutions. Tools such as the product finder analyze purchasing behavior, create personalized product recommendations, lead customers to make well-founded purchase decisions and optimize the evaluation of your leads and customer segments.

Reduce Returns

Make every purchase a hit with Guided Selling and reduce your return costs. The more precisely you know the demands and needs of customers, the more reliable product suggestions are and the lower the return rate.

Improving Customer Satisfaction

Shopping makes you happy, but only if every click leads to the right product. We attach great importance to fast and user-friendly Guided Selling Solutions, which increase customer satisfaction, ensure a longer stay on your website and guarantee an increased conversion rate.

Create a 100% Digital Sales Process with 35% Less Cost of Sales with Configurators!

Create a 100% Digital Sales Process with 35% Less Cost of Sales with Configurators!

Have you already thought about using configurators? But don't know how to start... Then download our free guide and learn important key questions from practice.

With Guided Selling for the New Heating System

Sitewerk was able to develop a guided selling solution for IKEA (on behalf of Helion, AMAG subsidiary) in the form of an Online Quote Calculator for new heaters and design and implemention of heat pumps.

IKEA HEATING CALCULATOR

This is how you implement Guided Selling in a targeted manner

Product Finder

A product finder helps customers to filter out the best product from a wide range. An intelligent filter mask is used, which determines customer needs based on specific questions, narrows down suitable offers based on the answers and provides well-founded product information.

Product Configurator

A software tool such as the Product Configurator helps with customer-specific products or products that require intensive consultation. If products have to be tailored to individual customer needs, but customers cannot specifically describe the product they are looking for, a configurator helps to determine the specifications. By asking about technical details, concrete time and cost plans and planned applications, our product configurator explains WHAT, HOW and WHY in the product or service search in order to generate personalized and technically sound offers.

Chat Bot

With a Chat Bot, you can take advantage of automated, intelligent customer dialogue. Chat bots access your Guided Selling knowledge base, help customers with specific questions in their product search and initiate a targeted purchase situation. Another advantage of chat bots is personal customer advice 2.0 and 24/7.

Comparison Tools

We integrate practical comparison tools into your online sale. By automatically comparing products and listing the advantages and disadvantages, you not only increase the length of stay on your website, but also increase the willingness to buy through a comparison-based awareness of product advantages.

Sales Assistant

We create a guided selling app for you that advises customers like an expert and guides them through the buying process. Based on concrete product questions, specific selection options for product categories and details, the app-based AI sales consultant guides you through product catalogs to the right product.

This is how our Guided Selling works

Make your online sale stand out from the crowd with integrated Guided Selling. Whether users have specific product ideas or just a vague idea: they are grateful for intelligent, user-friendly purchase advice in the online shop. If customers are looking for a new heater, for example, in most cases they have neither the specialist knowledge nor the technical terms to find or compare the best models. With our Guided Selling Solutions you lead customers to the best product in the shortest possible time. How it works:

Selection of the Product Category

Customers select the relevant product category in the configurator. In this case “heating solutions”.

Analysis of the Current Situation

The configurator uses customer-specific queries to determine the initial situation. For example: What kind of heating is currently available? What is the current consumption? How many people are living in the household?

Querying the Target Situation

The configurator determines the target situation – i.e. the needs and ideas of the customer. Which new heating solution is preferred? How high should the consumption be? What should the model cost at most?

Selection of customer-specific solutions

Based on the analyzed empirical data, the configurator calculates the optimal purchase option with an overview of specific product properties and price ranges.

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