3D Cabinet Configurator as a Growth Driver

40% more Efficient Consulting: How Configurators increase Productivity and Deal Quality in Sales

The leading cabinet specialist, Jutzler AG, develops and manufactures high-quality products in Switzerland for over 30 countries – all highly automated, precise, and fast.

The sales process for retailers and furniture stores such as LIVIQUE, Pfister, and XXXLutz is to be supported and optimized in the same highly automated manner. We were commissioned to conceive, design, and develop a multi-client-capable 3D quotation configurator for Jutzler.

This enables Jutzler to offer its dealers' sales consultants support during the quotation process and transfers the entire ordering process to its own ERP system. It also gives the company improved access to sales figures and product information from its dealers.

Improved Customer Experience

A clearly guided digital customer journey allows retailers and end customers to find the right cabinet solution with just a few clicks. Intuitive configuration simplifies complex decisions, automates variant logic, and ensures a transparent and consistent product selection. This creates a standardized quotation process that can be reproduced across all sales channels.

High-quality, realistic 3D visualizations and augmented reality (AR) enable products to be experienced realistically and better understood. Customers can immediately evaluate variants, materials, and dimensions, which gives them confidence in their purchasing decisions. Cross-channel use in web shops, apps, and on tablets in furniture stores ensures a consistent digital commerce experience. With the help of white labeling, the configurator can be seamlessly integrated into existing customer journeys. It is used by Möbel Pfister and Livique, among others, to offer a modern, compelling shopping experience.

Enormous Increase in Productivity. Just a few Clicks to Generate a PDF Quote including a Parts List.

Sales staff can drag and drop the various cabinet carcasses and corner elements from an administrable 3D model database into the online 3D viewer at stored anchor points. The cabinet can thus be built up step by step and extended as required. The same principle applies to the interior fittings. Here, too, the cabinet elements can be placed in a rule-based manner, from baskets to drawers and rods to entire prefabricated units. For visual support, the user is shown dimensions and green placement aids.

To ensure the performance of the 3D configurator, despite 3D models that are sometimes rich in data and detail, the GLTF(Graphics Library Transmission Format) models (3D file format that stores 3D model information in JSON format) were reduced in their level of detail and optimized via an automatic pipeline. Using this process, Jutzler can independently optimize new 3D models based on their CAD models and upload them to the configurator.

The carcase colors, fronts and handles can also be easily edited and photorealistically displayed in the 3D configurator. The color and texture options, as well as the handle variants, can be administered directly in Jutzler's ERP in the background.

During the entire configuration, the customer-specific article prices per client are retrieved in real time via the tosca ERP interface from Dynasoft and displayed in total.

Depending on the client, SAP was also connected. This enables Jutzler to automate not only the quotation process but also the ordering process and make it more efficient.

As soon as the sales consultant has completed the planning in the 3D configurator individually according to the customer's wishes, the parts list of the overall configuration is displayed.

Here, the offer can be finalized with customer data, such as e-mail, telephone and address, and finally checked. In this step, comments and discounting can be entered before the offer can be exported as an Excel list or as a PDF offer with logo and product visualization.

For this 3D configuration solution, a multi-tenant system architecture was implemented with ERP integration into the highly flexible Tosca ERP from Dynasoft.

Due to the whitelabeling capability of the system, the same configurator can be displayed and played out for different clients in different corporate identities (CI) or corporate designs (CD).

Such multi-client solutions also offer the possibility of vertically integrating the added value to the dealers - such as LIVIQUE, Pfister, Beter Bed (NL) or end customers - while at the same time providing them with better support in creating offers. In terms of data technology - from customer data to product and service regulations - these clients (tenants) can of course be managed completely separately and independently.

This effect is further enhanced with the adaptive tosca ERP, as this integration allows Jutzler to directly influence not only the quotation process, but also the entire ordering process.