B2B customer portal with 3D configurator for distribution cabins
Customer
F. Borner AG
https://borner.ch/
Technologies
Sitewerk CLM (CPQ)
Azure Cloud
.NET Core, React, Three .js
keycloak IDP
Disciplines
Strategie & Consulting
UX & UI Design
Software Development
E-Commerce in the B2B sector
For over 40 years, BORNER has been synonymous with efficient and sustainable infrastructure solutions in electrical power distribution. Their distribution cabins combine top-tier safety with aesthetic design, tailored precisely to any location and specific requirements.
Digitalization in the Construction and Craft Industry
Previously, creating binding offers was highly time-consuming for BORNER's internal sales team and demanded extensive expertise. With increasing quotation volumes, customer wait times lengthened—a situation unacceptable in today's digital age. Facing these growing market demands and rising quotation requests, BORNER embarked on a comprehensive transformation project. The goal: streamline processes while meeting B2B customer needs. Today's B2B clients expect the same convenience and flexibility as in the B2C sector: they want to interact via digital self-service channels, access information around the clock, and receive binding offers in real-time.
A Digital Customer Portal with 3D Product Configurator: Enhanced Efficiency through Self-Service
The traditional, analog quoting process no longer met these expectations. Therefore, BORNER commissioned us to develop a customized customer portal with an integrated 3D product configurator. This enables users to configure distribution cabins and cable basements in various sizes and designs according to their specific needs and even place orders directly. Customers can utilize the platform's self-service capabilities around the clock.
«Ein umfangreiches Vorprojekt und die richtigen Tools bezüglich Projektmanagement waren eine tolle Basis für die effiziente Zielerreichung in der Ausführungsphase.»
Philipp Gisi, Head of E-Commerce
Rule-Based Automation and 3D Visualization
Customers are guided through an intuitive user interface to a binding offer and order in less than ten steps. Embedded rules, automated workflows, and intelligent system integrations prevent misconfigurations.
By allowing customers to create quotations via self-service, both clients and BORNER's internal sales team save significant time, enhancing overall quality. The 3D visualization also delivers an impressive product experience.
Increased Customer Satisfaction through a Seamless Sales Process
With the B2B customer portal, BORNER digitalizes the entire sales and ordering process for their highly customizable products.
Generated quotations, including detailed 3D visualizations, can be saved in the customer portal and assigned to individual projects. Thanks to the digitalization of subsequent processes, the distribution cabin with the customer-specific price can be ordered directly online. Once an order is confirmed, it seamlessly transitions to production planning.
By modernizing internal processes, BORNER has established a scalable platform for future growth. They aim to process over 80% of inquiries through the configurator, significantly relieving the internal sales team. The expertise and time saved can then be allocated to special solutions and other tasks—a further step toward future readiness and customer orientation.
What Makes This Customer Portal with Integrated 3D Product Configurator Special?
Innovative user experience for B2B customers
3D visualization of the individual distribution cabinet with a very high level of detail
Over 80% of quotations are expected to be generated through the configurator
Customers receive a binding offer in just a few steps
Reduction in sales costs
24/7 quote generation and ordering
Relief for internal sales - more focus on special solutions, higher productivity.
«Die Zusammenarbeit mit Sitewerk war stets professionell und freundschaftlich. Die Entscheidung aus dem ausgearbeiteten Vorprojekt das Hauptprojekt mit Sitewerk durchzuführen war goldrichtig!»
Remo Balmer, Head of Sales & Marketing
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