NEWS: Sitewerk at the SmartVariant.CON
The largest event for product configurators and mass customization
Our employee Dominik Bärtschi was at the SmartVariant.CON (June 23-25, 2024) in Berlin as a representative of Sitewerk. This is the largest event for product configurators and mass customization in mechanical and plant engineering and in the manufacturing industry. We were able to gain in-depth insights into current industry trends.
The various presentations given by well-known industry representatives once again showed us how far the application of variant management can extend and what competitive advantages the networking of product data offers over the entire product life cycle. The variety of systems available on the market today and their different characteristics shows the complexity behind product configuration and how important it is for companies to optimize their processes and structures.
The trends are clearly pointing in the direction of coping with increasing complexity and evaluating the volume of data. Guided selling and AI assistance will also make it possible to provide more targeted information during the configuration process in the future. This will enable customers to make increasingly complex and larger purchases online in the future, while manufacturers will be able to focus more on their specialist areas.
Sitewerk is pleased to be able to play its part in the further development of the market and to support its customers with specific solutions and individual advice.
We are already looking forward to next year's SmartVariant!
