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Product Configuratoren for Digital Commerce

Digitized and Automated Sales Processes

More Online Leads thanks to Product Configurators and Quotation Calculators

The market is increasingly demanding the digitization and automation of sales and production processes. We bridge the gap between traditional e-commerce agencies and CPQ software providers by offering you comprehensive solutions that seamlessly integrate product configurators and sales processes. Because digital commerce is more than just a configurator. Our product configurator software, designed and developed individually for you, supports your employees and customers alike, because precise product configuration makes every offer unique.

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Successful Product Configurator Projects

E-Commerce Platform for Building Technology

E-Commerce Platform for Building Technology

50% lower sales costs, 100% digital sales process

References

Our focus in product configuration

3D Product Visualisations

A configurator simplifies the configuration of products or services that come in many variants or require intensive consultation. The process is step-by-step, visually supported, and error-free—right through to visualization in 2D, 3D, augmented reality (AR), or virtual reality (VR). This allows you to inspire your customers emotionally and reduce the amount of consultation and administration required. It also enables you to generate important information about preferences and trend developments.
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Offer Configurator & Quote Calculator

Digitize your quotation processes and reduce the workload on your sales team. An e-commerce assistant enables customers to configure quotations independently around the clock (co-design). By connecting directly to CRM and/or ERP systems, you can significantly accelerate the ordering and production process for highly customized products and services.
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CPQ Software

With our CPQ framework, you can create even complex quotes quickly and securely. Pricing and discount logic are stored, misconfigurations are avoided, and your sales team is relieved of the burden. Product configuration makes your quote unique, increases efficiency, and boosts customer satisfaction—whether on your website, portal, or online shop. The framework offers standard functions such as role and rights management, master data maintenance, and the generation of quotations, leads, and product logic.
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Guided Selling Software

Guided selling solutions allow you to guide your customers through the sales process in a targeted manner. Requirements are queried, compared with offers, and suitable variants are suggested. This ensures greater clarity in the purchasing process and a higher closing rate.
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Create a 100% Digital Sales Process with 35% Less Cost of Sales with Configurators!

Create a 100% Digital Sales Process with 35% Less Cost of Sales with Configurators!

Have you already thought about using configurators? But don't know how to start... Then download our free guide and learn important key questions from practice.

The added value of product configurators

Simplification of the Sales Process

Complex products can be configured and customized directly at the point of sale.

Higher Sales, Lower Sales Costs

A configurator increases efficiency and makes your offering available around the clock. Companies report up to a 400% increase in sales with a simultaneous 50% reduction in costs.

Seamless Quotation & Ordering Processes

By connecting to ERP, CRM, or PIM systems, your processes from lead generation to order placement run automatically. This allows you to accompany your customers from the initial lead, through the quote, to the order.

Mass Customization

They combine the advantages of mass production with the flexibility of highly customized products (batch size 1).

More Valuable Leads & more Detailed Customer Data

Configurations show what your customers really want, right up to the point where they leave the quotation process. We prepare this data for you so that you can generate more targeted leads, optimize marketing measures, and reduce wastage.

Customer Loyalty through Enthusiasm

With 2D and 3D visualizations, you can inspire your customers and place your product directly in VR or AR at its future destination.

Reasons Why Sitewerk Is the Best Provider for Configurator Software

Configurator Framework

Our CPQ system covers basic requirements and allows you to focus fully on your specific goals. It is a modular framework with features such as a product rule engine, master data management (parts lists), PDF quotation creation, and user and lead management.

Individual Solutions

Our product configurators and quotation calculators are individually tailored to your company. We take the needs of your buyers into account and design a sales process with an optimal user experience and appropriate design.

All from a Single Source

From consulting and prototype development to implementation, we support you in an agile and collaborative manner.

Interface Integration

We seamlessly integrate product configurators into existing systems, whether on websites, in online shops, or in ERP, PIM, CAD, or production software.

Web, Desktop and Mobile

We develop product configurators using modern web technologies—as apps, web applications, or desktop applications. Thanks to adaptive development for Android, iOS, and Windows, optimal use on all end devices is guaranteed. This saves time, costs, and resources.

Parametric 3D Visualization (rendering)
The simplest example of a parametric 3D model is a table whose length can be chosen arbitrarily from a minimum to a maximum value. Depending on which length was selected, the parametric 3D model is created and displayed with the corresponding length. Of course, a parametric 3D model of a table can be defined using many more parameters than just the length. Complex models with countless interdependent parameters can be implemented.
Static 3D visualization (rendering)
In contrast to a parametric visualization, in the normal 3D visualization the 3D model is implemented with the help of one or an interaction of several static 3D models. For example, if you have another table whose length can be chosen, a static 3D model must be available for each length in the non-parametric model. Although this form of visualization is very easy to implement, it is not suitable for products with parameters whose values can be set continuously. The visualization of the materials is again freely definable. Surfaces and materials can be visualized photo-realistically via stored texture images.
3D Visualization (rendering) in VR and AR Environments
In order to make the configured product even easier to experience, it can easily be placed in the user's home. This is done using Augmented Reality (AR) or Virtual Reality (VR) technologies, which are now very mature and can be run on all devices. Via Web-AR, a configured product can be placed directly in the real environment using the browser (without installing an app).
2D Visualization (rendering)
2D visualization is a two-dimensional image of a product, mostly from above (top view). A 2D visualization is suitable for configurators where, for example, rooms, floor plans or other simple shapes have to be configured or mapped.
Visualization with Photos and Illustrations
In a visualization with photos and illustrations, the configured product is represented by combining stored image files. This simple form of visualization is used, for example, by t-shirt designers and other rudimentary product configurators.

Rendering

FAQ - frequently asked questions

  • What is a product configurator?

    A product configurator is a digital tool that allows customers to customize a product online, for example by selecting colors, materials, sizes, or features—often with real-time visualization of the result.

  • Which products or industries are suitable for a product configurator?

    Product configurators are suitable for any products with variants or customization options and can be used across a wide range of industries. In B2B environments, they are often used for technical or modular products such as machinery, industrial components, construction products, or technical systems. They help ensure that complex product variants are configured correctly, automatically calculate prices, and allow configurations to be transferred directly into quotes or orders.

  • What benefits does a product configurator offer for sales teams and customers?

    A product configurator simplifies the selection of complex products and makes product variants directly visible online. Customers can configure products themselves and immediately see which options are available. At the same time, configurators support sales teams by transferring configurations directly into quotes or orders, reducing configuration errors, and significantly speeding up the quoting process.

  • What is required to build a product configurator?

    A product configurator requires structured product data, variant logic, and clear rules defining which combinations are possible. Based on this, a user interface is designed that allows customers to configure the product. The configurator is often integrated with existing systems such as ERP, PIM, or e-commerce platforms so that prices, product data, and orders can be processed automatically. Many of these foundations are developed during the project, meaning missing data or rules can be structured and refined step by step.

  • How much does it cost to implement a configurator?

    The cost depends heavily on factors such as product complexity, visualization requirements (2D or 3D), system integrations, and the level of customization. Projects are usually calculated individually and can range from relatively simple configurators to complex CPQ solutions.

  • How long does it take to develop a configurator?

    Similar to pricing, the time to launch depends on the scope of the project and the complexity of the required visualization. It is often recommended to start with a minimal viable product (MVP) and a limited feature set in order to bring the solution to market quickly and refine it iteratively based on real usage.

  • Can a configurator be integrated into my existing systems?

    Yes. The software architecture can be adapted to your existing environment and integrated into your current systems. This may include applications, websites, online shops, or enterprise systems such as ERP, PIM, and CRM, allowing data and processes to work seamlessly together.

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