Digital Sales Process in the Construction Industry

With the configurator platform developed individually by Sitewerk, including an integrated customer portal, swisspor AG has reached an important milestone in its digitalization strategy. Thanks to its simple and intuitive operation, the configurator is suitable for both the B2B sector (architects, professionals) and the B2C sector (laypeople/private builders). In an iterative process, users are guided through the process of enriching the configurator with their individual specifications and selecting their preferred variants. This guided selling approach ultimately provides them with a quote for three system configuration variants – tailored precisely to their individual preferences and needs.

This digitalization and automation strategy will enable swisspor to continue growing in the future, operate cost-efficiently, and serve the needs of its customers more individually and quickly.

Use of the Component Configurator for Customized Product Selection with many Useful Add-ons

In addition to the component configurator, swisspor has also fully digitized several technical support services. Customers can access these via the self-service portal, for which they need a user account.

• Once the configuration is complete, the gross prices for three system design variants (Best Practice, Eco, Premium) are generated, ensuring transparency and optimal comparability.
• The configurator also performs an ecological assessment.
• An integrated U-value calculator precisely calculates the value for the selected system configuration variants in the background and also makes product suggestions on request.
• Technical documentation is generated automatically.
• The configurator also generates a visualization of the system configuration.
• The tender text for the selected products, which is automatically generated by the configurator, can be used directly for tenders if required.
• It is also possible to issue a system warranty for the configured product.
• Configurations and construction projects can be managed via the online portal, and the associated documents can be downloaded at any time.

About swisspor AG

As a leading Swiss company, swisspor AG manufactures and distributes high-quality insulation and waterproofing solutions for the construction industry. With its broad and high-quality product portfolio, swisspor can provide solutions for all types of construction projects and serves a wide range of customers, from construction companies and architects to private builders.

Why swisspor AG opted for a Customized CPQ Software Solution

Swisspor can look back on years of successful expansion and strengthening of its brand. With customized offers and close contact with its customers, it has always been able to impress. An important step for the future is the digitalization of sales processes, thereby creating a more pleasant experience for its customers. To this end, Swisspor worked with Sitewerk to develop a configurator platform with a customer portal. With this important milestone in its digitalization strategy, Swisspor aims to ensure continued growth in the future, operate cost-efficiently, and serve the needs of its customers more individually and quickly.