Development of a Online Shop for Kofmel Mühle
Kunde
Kofmel Mühle AG
https://www.kofmelmuehle.ch/
Technologien
Shopware 6
Disziplinen
Strategie & Beratung
UX & UI Design
E-Commerce
Reach a larger target group with e-commerce
As a specialized e-commerce agency, we had the pleasure of developing the first online shop for our client, Kofmel Mühle. Kofmel Mühle, known for its high-quality grain products, had previously offered its products exclusively in its traditional mill store. The new online shop marks a significant step into the digital world, expanding the customer offering and making the products accessible to a wider audience.
The project objectives of this digital transformation are:
- Introduction of online sales: Creation of a new online presence to offer Kofmel Mühle products to a wider market. With this strategic decision, Kofmel opens doors to new markets and enables customers to buy from you regardless of their location. This move represents a decisive step towards growth and brand awareness.
- Implementation: Use of a modern e-commerce platform for a robust and flexible online shop solution. The chosen technology offers a wide range of features essential for the successful operation of an online store, while also providing a high level of adaptability. This made it possible to tailor the shop precisely to the individual needs of Kofmel Mühle. By opting for a future-proof solution, we ensure that the online shop meets both current and future requirements — playing a key role in the long-term success of Kofmel Mühle.
- Promotion of digitalization: transformation of the traditional business model into a modern e-commerce company. Through these adjustments, Kofmel Mühle is positioning itself as an innovative and future-oriented company that is up to the challenges of the digital age and is opening up new opportunities for growth and success.
These are the results of new online shops:
Opening up new distribution channels
The online shop now enables customers to discover and purchase Kofmel Mühle products online, which was previously only possible on site.
Increase in sales
Since its launch, the shop has seen a steady increase in orders and an expansion of the customer base.
Customer satisfaction and market reach
Positive feedback from customers who appreciate the convenience of buying online and a significant increase in brand awareness.
Option for two sales channels
There is the option of an additional digital sales channel for animal feed. The two categories of food and animal feed are sold via the same store system. For the user, however, they are clearly separated in terms of content and appearance. The pages and the possible second store channel for animal feed are accessed via a button in the header navigation. This creates a better and clearer sales experience for the user.
Conclusion
The new online shop for Kofmel Mühle represents a significant milestone in the company's digital transformation. As their e-commerce agency, we are proud to have not only strengthened Kofmel Mühle's digital presence through this store, but also expanded their sales capabilities to include the online channel. This project demonstrates our in-depth understanding and ability to deliver customized e-commerce solutions that bring traditional businesses into the digital era.
