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3D Car Configurator Showcase


Sitewerk and ShapeDiver


ShapeDiver 3D with Grasshopper Script (rhino CAD)

Sanity Headless CMS



2D and 3D product configurators

UX and UI Design

Headless CMS

A 3D car configurator - impressively detailed and photorealistic

Together with our partner ShapeDiver, our team conceived, designed and implemented the latest showcase, namely an impressive Lamborghini configurator.

At Sitewerk, we love when things come to life digitally!


«Shopping online should inspire! With fascinating, photorealistic and animated product presentations - including destination in AR. All in a customized, simple & seamless process up to the production facility.»

Aron Heynen, CEO and Founder Sitewerk

Online shops and configurators should become a thing

The requirements that today's e-commerce customers and online shops and in particular for product configurators have are increasing more and more. Buying on the Internet should really become an experience. A photorealistic visualization of the product is very important, especially for individual products. It binds the customer to the product during the decision-making process, which in turn will have a positive effect on the conversion rate.

Challenge Accepted!

3D Car Configurator

No problem at all, thought Fabian, our frontend specialist, and Vanessa, our interaction designer. The idea of a photorealistic 3D Lamborghini configurator was born. Michele from our partner ShapeDiver took care of the parametric 3D model. Within less than a month, the trio had conceived, designed and programmed an impressive 3D configurator.


  • Parametric 3D model with ShapeDiver
  • Animations
  • Dark Mode
  • Photorealistic Representation
Create a 100% Digital Sales Process with 35% Less Cost of Sales with Configurators!

Create a 100% Digital Sales Process with 35% Less Cost of Sales with Configurators!

Have you already thought about using configurators? But don't know how to start... Then download our free guide and learn important key questions from practice.

Product Configurators Enable New Business Models

Product Configurators Enable New Business Models

A web-based product configurator makes it possible, for example, to transform entire business models and thus further develop conventional value chains to your own advantage. A modern configurator can do much more than just digitize and helps significantly with sales.

Let's Realize a New Project Together